Find Traction Faster with Clearer GTM

Strategic firepower for B2B teams at an inflection point

I help B2B startups and growing companies clarify what they’re selling, who it’s for, and how to talk about it so they can articulate their value confidently and stop spinning in circles. I’ve shaped roadmaps, launched products, and crafted narratives that land with buyers.

Whether you’re heading toward launch, entering a new market, or repositioning after shifts in the industry, I bring sharp thinking, market perspective, and go-to-market clarity.

What I Focus On

Helping B2B teams nail who to target, what to say, and how to reach them

ICP Definition

Refining gut instincts into a sharp, tested understanding of your real buyers.

Positioning & Messaging

Making your value unmistakable to the people who matter, with consistent, compelling language that actually lands.

Content Strategy Alignment

Ensuring that your current and future content reflects your refined positioning and messaging.

Voice-of-Customer Discovery

Learning how your buyers think, speak, and decide so your messaging reflects what truly matters to them.

Sales Readiness

A practical blueprint for selling in the wild. Talk tracks, proof points, and objection handling—built to help your team close real deals.

Product Strategy Support

Translating product vision into smart, focused priorities that align with your refined strategy. (Yes, I can wear the PM hat when needed.)

Ideal Clients

  • B2B teams working through product-market fit or preparing to scale

  • Companies at inflection points—launching, fundraising, or repositioning

  • Corporate innovation teams who want scrappy, startup-style firepower

  • Leaders who want a sharp strategic partner (who can also execute)

How It Comes to Life

This isn’t strategy for strategy’s sake. I roll up my sleeves where it counts—interviewing real buyers, pressure-testing the narrative, and packaging outputs you can actually run with.

Phase 1

Foundation

I get to the root of what makes your product different and why buyers should care:

→ Ideal customer interviews

→ Competitive positioning

→ Core narrative and messaging

Phase 2

Enablement

I turn that foundation into practical tools for your team or agency:

→ Persona-based messaging guide (or a custom GPT)

→ Homepage and product page outlines with draft copy and narrative flows

→ Talk tracks, battlecards, and objection handling

Phase 3

Launch

I make sure you have a clear path forward.

You’ve got options here:

→ I can equip your team or agency with a prioritized GTM plan

→ Or I can stay involved to help you launch, test, and refine

Curious what this might look like for you?