About Me

For the past 15+ years, I’ve been in the trenches of early- and growth-stage B2B SaaS companies—building, writing, launching, positioning, and figuring out what makes products actually land.

With roots in product marketing, product management, and technical writing, I know how to translate products into value for the people who matter. I thrive in complex spaces and have experience across a wide range of industries. My startup-tested experience makes me scrappy, strategic, and especially effective when companies hit moments of change.

Leaders trust me to bring strategic clarity and hands-on execution. I help cut through noise, tighten value props, and move faster with fewer missteps. No fluff, no long ramp-up. Just sharp thinking and high-leverage work, right when you need it.

Whether it’s mapping your go-to-market strategy or writing the words that bring it to life, I help your story land and your product gain traction.

Staying Sharp

A lot of my work is rooted in product marketing, so I follow other PMM nerds like Anthony Pierri from Fletch PMM, Mary Sheehan (who is also a mom and “gets me”), and April Dunford—the fairy godmother of product positioning.

I’ve been mentored by the great Carmela Fortin, am a sucker for B2B marketing podcasts, and try to stay active in the Minnesota startup community.

I’m a Pragmatic Institute alumnus, and a member of Product Marketing Alliance, Exit Five, and Women in Revenue.

Off the Clock

When I’m not marketing, I’m usually wrangling three small kids, escaping to my vegetable garden, or dreaming up the next project for our 1912 home. I’m married to a super talented software engineer, so sometimes we end up talking shop at the kitchen table. As true Minnesotans, we live for summer weekends at the lake.