You need a marketer who actually gets it.
Someone who speaks product, figures out your buyers, and builds strong GTM foundations.
How I Help B2B Startups & Growing Companies
Positioning & Messaging Strategy
Crystal clear positioning and messaging rooted in real buyer insights. I help you answer foundational questions before you pour money into content or ads—whether you’re an early-stage startup or a growing business entering a new phase.
Who are we targeting?
What are their pain points?
What’s the unique value we bring?
How should we explain it?
How do we capture their attention?
How do we get them to trust us?
Technical Marketing Content
Credible, high-trust writing for complex or highly technical B2B products. Fast-turnaround content for busy teams who need marketing support without hand-holding—from startups to small and mid-size companies.
Founder ghostwriting
Customer stories
Flagship content
Thought leadership
Website copy
Blog posts
Need both?
Some clients start with positioning & messaging strategy and then continue into content execution.
I’m happy to tailor a combined scope.
About Me
I help B2B companies at inflection points go to market smarter and communicate clearly.
With a background in product management, product marketing, and technical writing, I help B2B teams translate what they’ve built into clear value for the people who matter. I’ve spent 15+ years inside early- and growth-stage B2B SaaS companies—building, launching, positioning, and figuring out what makes products actually land. My startup-tested experience makes me scrappy, strategic, and especially effective when companies hit moments of change.
Whether you’re validating a new product, scaling into a new market, or reinventing your approach due to shifts in the industry, I help you sharpen your story, align your team, and move forward with confidence. No fluff, no hand-holding. Just high-leverage support when it matters most.
“Erin brings sharp thinking, clear communication, and momentum to every project. I’ve worked with her in several roles and her superpower has always been clear: she can speak and write about complex, technical ideas in a way that makes them simple and approachable for her audience.”
John Miller, VP of Product at insightsoftware
“Erin is uniquely effective because she seamlessly bridges strategy and execution. Her deep expertise in product marketing combined with her startup background make her incredibly well suited to work closely with early and growth stage companies. Simply put, she figures it out and gets things done.”
Matt Fleming, CEO & Co-Founder of AlphaLoop
"Working with Erin is like having a secret weapon on your team. She has grit, is adaptable, and can pick up complex concepts at lightning speed—then turn around and explain them in a way that makes everyone feel smarter. Whether it's diving into technical details or navigating ambiguity, she brings clarity, confidence, and results every time."
Nicole Lovaas, Director of Product at ThrivePass