CO2 Emissions Tracking Methodology
Turning Dense Sustainability Standards into Clear, Credible Customer Tools
I owned Logixboard’s CO₂ emissions tracking product from concept to launch, including translating a data partner’s calculation methodology into content that our sales team, our freight forwarder customers, and their shipper customers could actually understand and use to drive business.
Learning the Methodology
Our emissions data partner provided extensive methodology documentation written by transportation emissions experts, and it was dense. I dug deep into this material to fully understand the calculation process, bridging the gap between sustainability science and everyday logistics operations.
Enabling Logixboard AMs and AEs
Our internal teams needed to pitch emissions tracking as a valuable upsell to our core platform, but they weren’t carbon accounting experts. I broke down the methodology into plain language and layered in audience-specific guidance on exactly which shipment data points we’d need from a forwarder’s TMS for our emissions partner to deliver accurate calculations. This gave the sales team not only the “why” but also the practical “how” to speak about the feature with credibility.
Empowering Freight Forwarders
Logixboard customers—freight forwarders—then had to sell emissions tracking to their customers—shippers and supply chain managers. Like the internal Logixboard team, these personas typically don’t have any background in sustainability or carbon accounting.
I created targeted Help Center content that explained the methodology in approachable terms, and clearly outlined which shipment data points their TMS needed to capture for the calculations to be accurate. This combination of context and practical steps gave forwarders the confidence to present emissions tracking as a credible value-add and ensure that their internal operational teams were properly maintaining the underlying data.
Instilling Trust with Shippers
To help freight forwarders create credibility for emissions tracking (even if they didn’t fully understand the underlying methodology themselves), I created a PDF flyer they could share directly with shippers. It distilled the methodology into a high-level, skimmable overview that reassured shippers the calculations are legitimate, detailed, and up to regulatory standards.
Note: Since Logixboard is a white label product, the flyer deliberately lacks branding so freight forwarders can add their own colors and logo.
